A Large-Scale Facebook Survey Of U.S. Adults: Leveraging Precision Health to Increase COVID-19 Vaccine Uptake

In this document, Surgo Ventures presents the first state-level data on the five COVID-19 vaccine personas, informed by our Facebook survey of U.S. Adults completed on April 14, 2021, and answering the following questions: 

  1. What are the key barriers to COVID-19 vaccination by state, and how can states address them? 

  2. Which types of people living in the US should state leaders focus on to increase vaccine uptake?

Read the Summary Report
COVID-19Sema SgaierPublication