Giving County Health Leaders the Right Data to Boost COVID-19 Vaccination Rates

The Challenge

Stopping the spread of COVID-19 requires rapid, widespread vaccination coverage. Yet there are big differences in vaccine uptake rates among communities. To use their scarce time and resources effectively and equitably, local health authorities must identify pockets of under-vaccination. And if they are to tackle inequities in vaccine rollout, they must also understand the particular challenges these communities face.

Our Approach

Health authorities in Pima County, AZ, wanted to improve COVID-19 vaccination rates by focusing their limited resources on areas most at risk from the negative impacts of the pandemic. In collaboration with the Pima County Health Department and Partners In Health, Surgo created a single tool that provides real-time, geographically precise insights into the barriers to higher vaccination coverage and why some areas are more vulnerable.

 

Pima County Health Department asked Partners In Health and Surgo Ventures to develop a holistic view of where to target vaccination campaigns. Surgo created a dashboard providing a view of COVID-19 vulnerability and barriers to vaccine coverage at the census-tract level. For the first time, decision-makers have a single tool supporting a precision response to reduce vaccine inequities.

Our solution combines the county’s own health data with tools we had developed earlier in the pandemic to enable a hyperlocal understanding of community pandemic vulnerability and the challenges to effective vaccine rollout.

We looked at two questions.

First: Which communities are most vulnerable to the impacts of COVID-19 and furthest behind in vaccine coverage? Using Surgo Ventures’ COVID-19 Community Vulnerability Index (CCVI), we were able to calculate a precise vulnerability score for each of Pima County’s 241 census tracts.

Second: Which community-level barriers to vaccine coverage are of greatest concern? Our COVID-19 Vaccine Coverage Index (CVAC) captures the underlying supply and demand challenges associated with low coverage.

The end result is a real-time, interactive dashboard that enables decision-makers to:

  • Identify vulnerable areas with rising COVID-19 case rates and low vaccination coverage

  • Understand the factors making these communities more vulnerable to the negative health, social, and economic impacts of COVID-19

  • Understand the possible drivers of lower vaccination rates, from poor infrastructure and access to irregular care-seeking behaviors

This hyperlocal analysis makes it possible to design locally appropriate and precise vaccine uptake strategies for each census tract.

Health department teams and local community-based organizations can use this tool to design coordinated, tailored interventions – such as campaigns or communications strategies – to drive demand for COVID-19 vaccines or improve vaccine access. And it can identify areas that are underperforming or exceeding expectations, so that the lessons can be applied to wider efforts to reduce COVID-19 vaccine inequity.

While the dashboard currently focuses on Pima County, this approach can be adapted to any other community in the United States.

 

This Project is supported by the Health Resources and Services Administration (HRSA) of the U.S. Department of Health and Human Services (HHS) as part of an award totaling $11,169,572. The contents are those of the author(s) and do not necessarily represent the official views of, nor an endorsement, by HRSA, HHS, or the U.S. Government. For more information, please visit HRSA.gov.

COVID-19, USA, VaccineThe Beauty Shop StudioCase Study