UK Survey Finds 18% of Unvaccinated “Unsure,” with Concerns Among Black People, Muslims, and Those in Most-Deprived Communities

Surgo Segments “Unsure” Respondents into The “Watchful”, “Worried”, “Disengaged”, and “Closed-off”

LONDON, April 13, 2021— Today Surgo Ventures released the results of its first UK survey, which found that although a majority of unvaccinated adults in the UK (82%) would get the COVID-19 vaccine as soon as it is offered to them, unvaccinated adults who are unsure (18%) may be hard to persuade due to a range of perceived barriers, from worries about side effects to concerns that the vaccine has not been properly tested on people of their ethnicity.  Using a proprietary framework for analyzing human behavior called CUBES (to Change behavior, Understand Barriers, Enablers, and Stages of change), Surgo divided respondents into psychobehavioral segments, focusing on the specific barriers those segments perceive to getting vaccinated, in order to drive solutions to increase vaccine uptake.